Increasing the conversion rate.

Motivating users leaving the shop to return to the site.

We analysed the shopping process in the online shop, focusing attentionon a wide range of site parameters related to the purchase funnel.The action plan prepared by the expert team involved implementing omnichannel communication. For this purpose, a proprietary recommendation technology was implemented, which matches products to the consumer's 360 profile.An important element of the implementation was the linking of behaviourbetween channels and on the customer site itself in advanced scenarios.This means that we do not "blindly" apply the available communication channels, but skilfully analyse how each of them influenced the consumer's response. Then, based on this, we communicate relevant content at the right time to help consumers choose a tailored product.